This is a guest post written by Earleen Brown of SEO Services India Small businesses always want to be seen in the market place and also they want to communicate with the community. Google considers mainly two things while doing search engine rankings. The use of backlinks and the use of community both are very important to get good search engine rankings from Google. This suggests that more efforts are required in backlinks building. The more attention given to backlinks is going to pay more returns for sure. There are many ways to build the effective backlinks. One of the tactics is the use of local links for backlinks building. Few of them are discussed here : Hey, have you got your blogger contents on the first page of google? Download my proven strategy here .